KEY INSIGHT: Invisible barriers remain invisible to those who don't have to navigate them.
BIG IDEA: "CRAFTED VISIBILITY": Make the invisible burdens of physical disability impossible to ignore by crafting them into physical reality.
1) STUNT
Floor stickers placed at each installation site giving context and redirecting target to scan for more information.
2) POP-UP & MERCH
As analog and craft experiences see a cultural resurgence, this pop-up reflects the textile interests of the installations themselves. Featured hand-knit sweaters and craft kits, with all proceeds supporting physical disability organizations.
