Personal, self-initiated projects are central to how I grow as an art director interested in creating experiential and spatial activations. Here are a few examples of how I explored these disciplines to engage and serve my community.
"POOLSIDE PROVOCATIONS"
Part party, part installation - "Poolside Provocations" was an elevated yet unpretentious gathering designed to spark curiosity and connection across communities. Rather than another professional mixer, this created a spatial experience where design, music, and atmosphere did the work of breaking down social barriers.
"DISCOVERING OUR INNER MAGIC"
Developed and hosted creative sessions for kids at the Canadian MPS Society's National Family Conference, exploring intuition, imagination and the power of unique perspectives. Hosted a hands-on workshop designed to help young MPS patients feel brave and connected to their inner voice.
"STEM TO SOUL"
A birthday party where guests brought cut flowers instead of gifts and created arrangements in vintage vessels.  Rather than another Amazon wishlist exercise, this reframed gifting as shared creation; turning consumption into collaboration. The result was shared moments of creativity and conversation. Each guest left with a custom arrangement and a sense of contribution.